Google Places Citation Differences

[GrouchyKids]

Hi All...

I know its important to get citations the same in terms of company name, address, phone number and URL but how dissimilar can they be before this causes problems with Google Places?

One of my clients has citations with very minor differences to the correct address i.e.:

2a such and such a road

when it should be:

2 such and such a road

I cannot see duplicate listing for the company.

Anyone got any ideas / experience of this?

I don't want to suggest changing them all if its not nessasary?

Cheers in advance.

Justin

[legalseo]

Minor differences such as a suite make no difference - company description, city, and ZIP should be consistent across all local listings - Yelp, Bing, Yahoo, Trip Adviser, etc.

Here's some good links for details / suggestions for consistency:
The Basics of Local SEO - Whiteboard Friday
Dissecting Local SEO Via Competitive Analysis

Local Search Data Providers @ get listed.org

Links to Local Search Universe

Search Engine Land Locals Only:
http://searchengineland.com/what-not-to-do-on-local-business-websites-81650

[MiriamEllis]

Greetings Justin,

Thanks for coming to Q&A with your question, which is a good one. Chas is correct in that Google is fairly sophisticated about handling slight differences, but when it comes to the accuracy of your address across the web, I beg to differ. I would put in the time to make sure that ALL mentions of your client's address are consistent across the Internet. Little stuff like 'road' vs. 'rd.' doesn't matter, but I consider suite numbers to be an integral part of the geography of the business and would recommend you correct any listings that don't state it properly.

Hope this advice helps!

Miriam

[GrouchyKids]

Thanks Guys

[MiriamEllis]

You are very welcome. Please, come again.