Whats the point of Geo Tagging?

[Nightwing]

Hi from quaint & folksy Wetherby Town UK...

Ok so Geo tagging is easy to apply http://www.geo-tag.de/generator/en.html but whats the big benefit? & can any moz guest show me a site that has Geo Tagging and what visible benefits it holds. I mean does a flashing compass or something appear in the serps?

Any insights welcome

p.s No theory answers just some examples woukd be good...

[LabadieAuto]

I'm not sure how much geotagging is being used right now but I'm sure it will be used more in the future.

I run a bunch of websites for a group of car dealerships.  Our market is very geographic specific.  Because of this I want to make sure that our businesses are found by the people that will shop or use our services the most.  By geotagging our websites the hope is that this will help us show up more for searches in our market area.

Some map companies use this data to verify your company and the more data the better.  I am also a true believer that this information will be more and more important with continued smart phone usage.

My thoughts are - if you are a regional company/business use geotagging.  If you are a national or international business don't.

[Boogily]

David nailed it, from what I have researched. Long of the short, it carries little to no value on national campaigns, and a little value on local campaigns. Since it is so easy to do, and if your campaign is local, might as well use it.