Outsourcing development to external agencies

[Getz.pro]

You are welcome!

[StalkerB]

So we are asking them to integrate their sites into ours for an extra fee but what we are trying to find out is whether or not this is worth it in terms of search equity for our site if we only lose visitors once they have arrived at our site and are then directed off...?

So are you saying (for example) you want to use Flickr for image hosting, Google Calendar for events planning, Proboards for a forum, Cafepress for a store, that kind of thing? And are worried linking to all this offsite content means you're losing the value having the content on your proper domain would provide?

[tgraham]

Hi Barry - yes that's pretty much it.  The tools that we're using aren't as generic as Flickr and Google Calendar, they're more refined for our business, but you get the gist of it.  Our business relies on promoting content to visitors through search and we're worried that by satisfying visitor needs by sending them off to externally created communities and feature rich events platforms our own content won't be promoted by the search engines which is the sole reason for having a site!

[StalkerB]

Okay, I follow now. And the developers have suggesting putting these tools/content in iFrames on the site so people link to the page on your site rather than directly to the site the content is hosted on.

Well, as for whether iFrames would 'work' it would depend on what the content was and if people needed to link to specific URLs, but if it was the sort of thing that people could still get the functionality of but not need to deep link, then that may work.

If you do go down this route please make sure there is some actual content on the page (Google won't see the stuff in the iFrame as being on page content), so add a description of what users can do on the page, a banner with some good alt text, etc.

So, again, please speak about the specifics with someone, but embedding external content in iFrames could be a reasonable (if not great) workaround for you if you can convince people to link to the page the iFrame is on and not the content in the iFrame.

[tgraham]

Ok Barry thanks but what about time on page and visitor numbers?  Who would Google credit with those numbers?

[tgraham]

Ooops posted twice - one won't delete so amended this one!

[StalkerB]

The page on your domain that has the iFrame in it would get credit for both (assuming you have analytics on it :D).

The visitor would actually be on your site and the iFrame is just a window to the other site where they can see the content.