Case Sensitive and Abreviated Key Words

[Bucky]

For the On-Site Optimization Grade

I get different results for keywords

For example

Street and St and street and st

All grade differently

How should one optimize their site for common interchangeable words?

[AdamThompson]

A few rules of thumb I use to target multiple variations of the same word:

• If possible, optimize your page for each variation
• That would include having each variation in the page title
• At the very least, include each variation in the page content
• Prioritize which variation is most important, and place it closer to the start of your page title
• Use each variation, and variations of the variations, as anchor text when link building

By the way, I would be interested in hearing about the differences you are noticing based on case sensitivity.

[Bucky]

Hi Adam,

Differences I am noticing are with the seomoz tool.

One example is the grade for the URL

The tool does not recognize credit for having street (lower case) in the URL if the keyword is Street

[Cyrus-Shepard]

Hi Sharon,

The On-page reports shouldn't distinguish between case - upper or lower. In both cases it should give you credit. Unfortunately, I am unable to replicate the error you described. If you are seeing results different from this, feel free to share the URL and keyword combo so we can test it, or if you feel the tool is in error, feel free to write the help team (help@seomoz.org)

As for variations of keywords, Adam hit the nail on the head. Here's a couple of blog posts that might help:

http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday

http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

Hope this helps. Best of luck with your SEO!