Why Do Links, DA and PA have no affect on this search result?

[MartinHof]

When I type 'plumbing courses' into Google, why does Able Skills with these statistics:

Page Authority: 57,
2,752 Links from 330 Root Domains
Domain Authority: 52,
575,594 Links from 1,211 Root Domains

rank below other pages with inferior statistics?

[lavellester]

Able Skills is ranked number 2 when I run the search.  The number 1 spot is taken by a site site which has the keywords in the domain name which is probably why its number 1.

[ResslerMotors]

The short answer would be that ranking is more complex than that.

Also look at:

• Age of domain
• Keyword Usage
  • Exact, partial and synonyms
• Link profile
  • Wide variety of partial matches + a few exact
• User Stats
• Page load times
• Overall on page optimization
  • Proper use of title, h1, pictures, etc.

[de4e]

Agree, i have same picture.  Also almost all http://www.plumbingcourse.org.uk/ back links have this key phrase in anchor text.

[EGOL]

This is a really good answer... should be copied and pasted everytime someone asks this common questioin...

My PA and DA are higher but I am getting beaten!

[AdamThompson]

Yes, and even once you look at all those, you'll still only have part of the picture. sigh

[MikeGracia]

Just as Ressler Motors said, there are many MANY factors to take into consideration when you are looking at a websites ranking.

I must admit, SEOMoz does a great job with their different metrics, and they can be very helpful... But even so, big G uses literally hundreds of triggers to determine any individual ranking.

So, really you should study lots of metrics for both websites - anchor text usage to target page, brand links to each homepage, title tag usage, page load times... and lots more!

Hope that helps!