Linking within a website advice please

[ClaireH-184886]

Hi i am working on my site which is a lifestyle magazine and i have been reading about using linking within your own website to help you climb up the search engines. Now i am trying to find out if this is correct information and if so which is the best way to use this.

I have an example page below, as stated i am still working on the site and the site will still take me a few more weeks yet.

http://www.in2town.co.uk/news/soap-gossip/eastenders-fans-not-happy-over-tanya-plot

Now if it is correct that linking from within a site is a good way to climb the search engines, i would like to know how i would do it for this page.

I am looking at climbing the search engines for soap gossip and celebrity news.

I was thinking should i have a line at the bottom saying something like for all the latest celebrity news visit our site or something like this.

any advice would be great

[mjtaylor]

Internal linking is an effective factor in SEO. Using your targeted phrase as anchor text in a contextually linked content from a strong page(s) is part of that strategy. Navigation links with the targeted phrase are also useful.

[ClaireH-184886]

That is great to hear. How would i on that page use the linking system. I am wanting to gain linking for celebrity news, lifestyle magazine and soap gossip

[mjtaylor]

I am  not sure what you are asking, but let me try ...

Let's take your home page and the "target page."  I would not use the page you specified above as that doesn't have the targeted content. Instead I would use

http://www.in2town.co.uk/news/soap-gossip which could be developed as an excellent landing page for the terms you identified.

On your home page, you might have a line that reads: Want the latest news about your favorite stars; check out our posts on <start link="">celebrity news <end link="">and soap gossip.</end></start>

Elsewhere on your site I would link to the target page with similar content and links, only you might use 'soap gossip' as the anchor text. Some SEOs believe that the content around the link has 'juice" as well ... so you don't necessarily have to use the trageted terms as anchor text.

Does that help?