Additional Pages in SERP

[de4e]

Hi Mozers,

Can anybody help me with this.

For "keyword phrase"  SERP looks like this:

1. keyword.com/page1

2. keyword.com/page2

3. Mysite.com/page1

4. mysite.com/page2 ...

13. Mysite.com/page3

14. Mysite.com/page4

Is it possible to include Mysite.com/page3-4 both to the top 4th-5th, or better merge this pages and promote only one?

Thanks.

[EGOL]

It is difficult to give a good answer to this.

If you can move #13 and #14 up to position #10 they will merge with your other pages to occupy #3, #4, #5, and #6.

You wonder about merging the pages and promoting only one....  here is an analysis...

If KW.com defeats you by a slight margin you might gain by merging some of these pages if they are on the same topic, and each have unduplicating links from  outside your domain.

In that situation you might instead simply promote the page at #3 with the hope of it moving to #1.

However, if KW.com has you beaten by an ENORMOUS margin then it would be best to optimize your title tags to steal their traffic.  For example, you can shout your value propositions such as free shipping, kickass prices, free pdf instructions... or shout about other things that differentiates you such as videos, exciting content, free beer.

[de4e]

keyword.com is totally unreachable at this stage.

I've proposed that google limit number of my urls on 1st page. Before mysite.com is not #1. Have you any thoughts about this?

Anyway now i am going to keep all #4 pages and use videos, Thank you for analysis.

[EGOL]

I never like to limit anything.

Before you merge or remove pages you should look at analytitcs to be sure that you know the TOTAL TRAFFIC for these pages and not simply the traffic for the targeted keyword.  It is possible that these pages have enormous long tail traffic.

This is not a simple.. yes... no.... question.  All of these pages have value in many ways.