Is this SEO correct?

[paulbaguley]

Please view website http://www.staddonsbeds.co.uk. In the footer is the keywords the client is aiming for. These pages have been created separately to the sitemap. Is this tactic and pages white hat seo or is this considered black hat seo such as gateway pages?

Could you please confirm

Thanks Paul

[RyanKent]

Hi Paul.

Black hat SEO occurs when a site attempts to manipulate search rankings through tactics which do not benefit users but are intended solely for a ranking benefit. These tactics violate search engine (i.e. Google) policies.

What I see on the web site you shared is a normal web page with a footer which has links to other pages on the website. What exactly are you concerned about being black hat?

Site owners are welcome to add footers to their site's web pages. Those footers are allowed to have links to other pages on their site. Am I missing something?

On a separate note, I would share the page is not optimized very well for SEO. The page title is "Beds Nottingham | Buy Beds Online | Staddons Bed Centre Nottingham". Ideally you want to target one or two terms for a page. Three is stretching your ranking ability quite thin. Additionally, the title indicates which keywords are the focus of your web page; accordingly, you are indicating "Beds Nottingham" is a focus of this web page. In your footer "Beds Nottingham" is being used as anchor text to another page. This dual use of the same keyword sends a mixed message to search engines. Which page from the site should be listed when a user searches for "Beds Notthingham"? Your home page or your /beds-nottingham page?

[Ferray]

This is not blackhat

[paulbaguley]

Hi Ryan.

Thank you for replying and your notes. Very much appreciated

Paul

[paulbaguley]

Thanks

[CraigAddyman]

They just look like footer links to me?

[paulbaguley]

Hi Ryan

So what you are saying is that a keyword should only be targetting for one page so with the tactic being used at the moment the two pages are conflicting with each other and might not be getting the best result.

Are you able to view the site again and see if the changes been made are better.

Thanks again

[paulbaguley]

Thanks for your reply

[RyanKent]

Yes, you understand perfectly.

I took a look at your page and it is improved. There are additional improvements you can make. For example, your target phrase is "Buy beds online". It is your title and H1 tag, but you should use it at least once in your content. Presently the phrase is not used at all on the page.

You offer the following text snippet: "Our advice, wide range of products and delivery service make buying a bed....." Perhaps you can tack on the word "online" after "bed" so a form of the phrase appears once on the page. Ideally you would like to expand a bit and have an exact phrase match once and then perhaps add variations.

[paulbaguley]

Thanks for this Ryan. I have just taken over on this site so I was checking things over and you have confirmed my thoughts. Very much appreciated.

One last question of your opinion

For your main keyword would you target this on the home page or like a seperate page such as beds-nottingham.htm

[RyanKent]

I like to build brands. If I have a site at http://www.staddonsbeds.co.uk with a name Staddons Bed Centre then I provide relatively little content on the home page and focus on my brand name, Staddons Bed Centre.Your site says "since 1919" so I have to think if they been in business 90+ years they have built some brand traffic.

The internal pages would then focus keywords such as /beds-nottingham

I also strongly prefer clean URLs so I would drop the .htm extension. where possible.

[paulbaguley]

Thanks for your input on this matter been very useful

Thanks again