Why does Tripadvisor rank higher than official hotel website?

[TSpike1]

Hello,

I am trying to figure out why Tripadvisor is ranking higher for "Royal Lahaina Resort" than our official site RoyalLahaina.com website. Could any of you help here. It is confusing because our RoyalKona.com and our HawaiiHotels.com (Hotel Chain Group) ranks 1st but for one of the hotels it comes in second to trip advisor. Please help!

[lavellester]

I've seen a similar thing with yellow pages business page ranking higher than the actual company website -

http://www.yellowpages.com/awesomeplumber

awesomeplumber.com

I've not looked into it yet so can't say with any certainty but there are many factors at play.  Could hazard a guess that trip advisor has greater amount of back links/higher quality back links.

[lavellester]

just noticed this post is a little old. You seem to ranking no1 for the phrase now..