Skip root page for brandname domain and just forward to key-word URL document?

[tomypro]

This post is deleted!

[deltasystems]

I've seen it done before for the first time about two weeks ago. I checked up on the rankings of the website, which was in a local (read: no competition) web development niche. The website was not ranking for anything. Take that as you will, it's certainly not a case study.

Personally I wouldn't do it. What value does it bring your visitors? Any at all? If not, it's probably not a good idea, as per the advice Matt Cutts and the Google quality guidelines state:

http://www.google.com/support/webmasters/bin/answer.py?answer=35769

Take a step back and think about it. Doesn't that seem excessively spammy?