Should I make All My "Non-Money" Pages No-Follow?

[leaseman]

I'm branching out here from my novice seo status . . .

In an effort to channel page rank to the pages I wish to rank for should I make all my non-money pages no-follow. Pages like "contact us", "about us", "application", etc. It seems to make sense to make these no follow so the page rank flows to the pages I wish to rank for.

Am I on the right track?

[sesertin]

You should not. You can mark the inbound links nofollow. Despite this Google will probably find the page and is you keep the outbound links the page still gives some page rank to the other pages.

Another consideration is that non-money keywords can still hold important keywords that bring people into your buying funnel. If you have important keywords there you shouldn't even nofollow links. You should definately keep the contact us as it contains valuable information for local seo.

[Jinx14678]

Hmmm,

I would personally think that a few years ago this might have done just this, but these days I assume it would have less of an impact.

I am definitely interested to hear others opinions, but just from current Google "Buzz" (no pun intended) I think this might be an effort that could hurt you more than help you.

I would focus more with on page SEO to help users and Search Engines understand which pages you want to rank for what keywords. Personally I don't like "SEO Tricks" that we think fools Google into doing what we want. It usually seems to backfire sooner or later.

But i could be completely wrong as i have never run tests on this scenario

w00t!

[FranktheTank-47497]

Hey Jason, I personally wouldn't. Based on what I have read here, the juice on the nofollow links is basically just wasted

http://www.seomoz.org/blog/google-maybe-changes-how-the-pagerank-algorithm-handles-nofollow

So it doesn't help you at all is just a lot of work. And remember, juice that goes to your "contact us" page also goes from that page to your navigation, i.E. also your "money pages".

I would rather spend my time optimizing the internal navigation, for example. Or creating content. It all depends on the specific site, though!

[irvingw]

that is pagerank sculpting and no longer works for SEO.

If you have 5 links on a page and want link juice to go to only 2 and nofollow the other 3 links on the page, the link juice will not go 50/50 to those two dofollow links.

Instead the link juice will still get divided by 5 and you will be throwing away the PR that would normally have been passed to those 3 links.