Does SEOmoz have a keyword visibility report / tool?

[akim26]

Know of a tool where I can show the overall success of a set of keywords, us vs. the competition? A visibility report where a #1 ranking is worth 30 points, #2 is worth 29, so on and so on down to #30 worth 1 point, outside of the top 30 is worth nothing. (something like this).

Trying to show an overall visibility scorecard, not sure if I can do it here or with some other tool. Didn't see it on Raven.

Thanks!

[Cyrus-Shepard]

There are different names around this concept - search visibility, web visibility, keyword visibility etc. Ideally you want a tool that will quantify your website's "visibility" for a particular set of keywords or niche.

Any such tool or report would take not only keyword volume into consideration, but also weight based on rank. Because of what we know about click-through rates, positions 1-3 are much more valuable that position 25. In fact, SEOmoz doesn't rank keywords past position 50 because the return on investment for webmasters past that point is almost nil.

Google Analytics tries to provide some of this data in their SEO Reports, but the information doesn't include competitor data, and is an estimate at best.

The best "out-of-the-box" tool, to my knowledge, is the visibility score offered by Advanced Web Rankings.

Perhaps a better, and free, way to get this information is laid out by Ben Estes in this post about Defining Your True Competitors. Requires a bit of Excel wizardry, but it's an excellent method.

SEOmoz is constantly updating it's Rank Checking capabilities. If this is a feature you would like to see, I encourage you to fill out the survey located at the soon-to-be-replaced Rank Tracker, or submit a vote at the feature request forum.

Further Reading: Search Engine Visibility as a Metric