Need to duplicate the index for Google in a way that's correct

[Gustav-Northclick]

Usually duplicated content is a brief to fix.

I find myself in a little predicament:

I have a network of career oriented websites in several countries. the problem is that for each country we use a "master" site that aggregates all ads working as a portal.

The smaller nisched sites have some of the same info as the "master" sites since it is relevant for that site. The "master" sites have naturally gained the index for the majority of these ads.

So the main issue is how to maintain the ads on the master sites and still make the nische sites content become indexed in a way that doesn't break Google guide lines.

I can of course fix this in various ways ranging from iframes(no index though) and bullet listing and small adjustments to the headers and titles on the content on the nisched sites, but it feels like I'm cheating if I'm going down that path.

So the question is: Have someone else stumbled upon a similar problem?

If so...? How did you fix it.

[Anthony_Trollope]

Can you not just put your ads in an ad server such as DoubleClick and run an include across the entire network, or am I missing something here?

[Gustav-Northclick]

The problem is that its not common "ads" but joblistings that's running on several sites with identical format and url structure, these listings are all in an own database that we use to pull the listings from. So the thing is: I want them to be indexed since it would drive a lot of longtail traffic to the nisched sites.

I've never used Doubleclick but know how it works. If this is a problem that's possible to solve by using an ad server please let me know

[Anthony_Trollope]

You say it's identical. So by definition, I assume it's the same piece of code calling the job listings being replicated across all the areas you want the listings to show?

You can use an ad-server for this purpose. It will give you a greater sense of control over impressions, not to mention offer you a greater insight into how effective they are in terms of clicks & engagement. The code should be a little lighter, too.

[Gustav-Northclick]

Thanks Anthony, I was going to try that approach from the start with a small script handling these listing thorugh an xml flow that's more easily controlled when it comes to layout. It seems like handling these listings as ads is the way forward.

Thnx!

Ps.

Do you think this will help the listings to become indexed on the smaller sites as well?

.Ds

[Anthony_Trollope]

Indexation of ad-server code may prove tricky as often it will have a generic & dynamic make-up (i.e. JavaScript). It depends on how you set-up the code and ultimately how your engine will serve the code to end users.

What you are wanting to achieve is definitely possible through automation (whether via an ad-server or a custom script). The variable is just how the ad-server you use serves the listings. (You might like to try DoubleClick or OpenX first. Both are free).

Best of luck!
Anthony