Promoting a Facebook Contest

[lhc67]

Hi, Mozzers-

I'm running a contest for a client of mine via Facebook - http://www.facebook.com/barrettmoving. The prizes are great an iPad2 and an iPod Touch! The contest is pretty cool too. Basically it's a papercraft / travel thing that appeals to a wide range of people. Anyway, here's my question - I've started promoting the contest via social media, the website, online contests...like to get to promoting it on relevant blogs too. I'm in the beginning stages.

Any other ideas? Has anyone had luck with PPC or FB ads?

Thanks in advance!

LHC

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[kennyrowe]

I've used Facebook ads in the past to promote a contest. They were very effective in driving people to the contest; however, I'm not sure how many people were actually truly engaged with my company at the end of the day. The last big giveaway we did, I chose not to run Facebook ads because it didn't make sense for the type of giveaway I was running in that I couldn't figure out a direct benefit of paying Facebook for people to enter something they could enter for free.

[firstconversion]

Hi

Lovely idea with the papercraft, if a bit of a longwinded explanation in the video. Id give FB ads a go with a small budget

I am struggling to identify the target market tho, from the ad - so its hard to suggest specific avenues when its quite nebulous to me

I dont like the gated "like" before people get access to the papercraft. I would make that bit as open as possible for added reach and just ask them to like when they upload the video or to see oter peoples videos. To get around the gate, maybe identify some big blog people in the space and send them your papercraft with a personalised request to make one

Would love to see a seomoz post on how well this did for you after its finished.

like your music btw

[johnshearer]

You are a moving company? How about some olde school outreach...

do you have a mailing list of past clients (or even better if you use a service like mailchimp)..get buzz out about the contest.

piggy back your print ads with info about the ipad2 giveaway.

Dont forget to convert vistors into page "like"s

Good luck

[lhc67]

Thank you! Yes, definitely promoting to their current/past clients via email marketing - good idea!

[lhc67]

Hmm...remove the "gate" - interesting idea! The demographic is mainly families, women, more affluent (can afford pro movers), etc.

Thanks on the music! Just getting ready to play a gig tonight!
Lisa

[AnthonyGrillo]

maybe, since it's back to school time and the kids are hearding back to school..A  "Free Local" move maybe another option instead of an Ipad2 that they may have anyhow...Cause moving stinks...and Free moves rock the heeezy...

[AnthonyGrillo]

oh! and if you do a steller job...they will call you to move out...engaged clients perhaps...