How Google deal with a Domain Buy

[augustos]

Hello folks,

How is google dealing with those clever peoples who decide to buy a famous place on internet( domain ), to be their domain name.

For example if someone buy a very well ranked domain name for some keywords in their niche, is there any punishment?

Whats the bad things about buy a domain?

Thanks.

[Highland]

There's no direct punishment for buying a used domain. The problem comes in that you're probably not going to keep the same site structure. At this point you need to realize that you need an exhaustive 301 remap so you keep as much rank from the existing pages as possible.

The bad things about a domain buy? Well, you're getting whatever reputation the old site had (links, reviews, social commentary, etc) and if that was negative that now becomes your responsibility.