Is Unique Content in the First Fold Better than Below the Fold?

[globalsources.com]

Hi,

Understand that Google will prefer unique content to be in the first fold of the website.

But if those unique content are placed below the fold (in the center, right side or at the end of page), will Google place lower priority on the content?

[OptimizeSmart]

There is no such thing like that. You have been misinformed.

[bloggidy]

I would focus more on the structure/hierarchy of your pages. Your H1 tags (one and only one per page) should logically be placed above the fold to a user.This is just good page design. The H1 is an important tag to any search engine. Ironically, well designed web pages seem to have many correlating benefits to SEO.

But as Himanshu indicates I don't know that Google actually calculates where the fold is. The first challenge is that they would have to parse the CSS stylesheets and actually calculate approximate position of the page elements relative to an assumed page fold. Another challenge is that for each site the demographics vary as to the fold of its typical users. For example when I look at pages on my iPhone or iPad it is drastically different than when I view them on my 30" screen attach to my laptop. I view certain web sites when I am mobile for entertainment and others at my desk as they are work related.