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    4. How Google Determines Sitelinks

    How Google Determines Sitelinks

    Search Engine Trends
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    • joshfialkoff-77863
      joshfialkoff-77863 last edited by

      Does anyone have authoritative information on how Google determines which links to use as sitelinks?

      I thought I saw that Top Landing Pages was a metric Google used (in part).

      1 Reply Last reply Reply Quote 0
      • Audiohype
        Audiohype last edited by

        I think navigation probably plays a large part, as well as website structure. If you have clear navigation with obvious subcategories you are more likely to get these pages as sitelinks.

        I have seen sites with no clear structure in the navigation have some strange pages picked for sitelinks - the pages were quite deep ones which kinda rules out PR or page strength.

        I also know that Google needs to determine that these results will be useful to a users query, so that fits in there somehow.

        1 Reply Last reply Reply Quote 0
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