Blog at blogspot

[danlae]

Hi

My website provider doesnt yet have the function to integrate blog under my domain name so the blog is at blogspot. Inevitably there will be quite some links going from blog to differnet pages on my site. I havent yet incorporated a clickable link from my homepage to blog. I am not sure wether to do this or not. Will this just reduce the value of the links going from the blog ?

Thanks

[Conor_OShea_ETUS]

You should link to your own blog - better for your users and you'll pass some link authority to your blog, which hopefully will then have a better to chance to rank for search terms your main website may not have visibility on.

If nearly all the links of your Blogspot blog just point to your homepage - the value of those links will just be reduced anyway.

I've seen great SEO benefit on linking internally from client's blogs - even if they are not on the same domain.

[danlae]

Thanks. Do you know if it could actually help spreading some links to some other blogs for instance to avoid all links just going to my homepage ?

[Conor_OShea_ETUS]

Yes - I believe your blog would look less-biased if it linked out to other useful websites.  Some people will say you should "nofollow" those external links so you don't "bleed" your page rank, but I don't think that is beneficial in today's SEO.

That said - try to avoid to any overtly commercial sites that might run competitor advertisements through programs like Adsense.  It's a bad habit for blogs to just link to the first site they find through Google searches.  It's always better to link to a known brand like NY Times than a low-quality eHow.com type site.

If you have other pages other than your homepage, I would link to the most relevant piece of content you have based on the the context.  You don't want to just link to your homepage in each blogpost.  The more specific and descriptive you are, the better.