Re-write homepage url for non EMD for SEO

[activitysuper]

Hi,

A lot of talk about EMD's lately not just here but all over SEO and affiliate forums.

I've dabbled in emd's but have decided to go against the grain and use a non emd. I think I can optimise hard enough to rank and at the same time build a brand, which is where most emd's fail.

But my question is this:

If you are targeting lets say the term 'running trainers' and the domain is runyoursocksoff.com would it be more beneficial to rewrite the root domain to this:

runyoursocksoff.com/running-trainers/

It does look messy to me and more then likely I would not use this but I have seen it a few times and was wondering if its a work around for non emd's.

[ReneReinholdt]

for keyword targeting, the short answer is: yes.

Tthe longer answer is: Yes but be careful with too long URL's

[RyanKent]

If that was going to be the domain you always used for the site, I would suggest running-trainers.runyoursocksoff.com as being preferential over the folder.

Overall I don't like it because as Rene suggested it is a bit too long. Your domain name is 4 words and the subdomain has a hyphen. Try to come up with better alternatives. Spend a week brainstorming ideas.

[activitysuper]

To be honest id most likely go for just runyoursocksoff.com and try my best to SEO for the term with out keyword sub domains or folders.

I imagine someone with your experience Ryan you would do the same and I kind of hope even if the emd was available you would still go for runyoursocksoff.com anyway to build a brand knowing your knowledge is good enough to rank a term without the aid of a emd.

[RyanKent]

I agree. I very much love to build a brand and prefer that option.

I have been offering SEO services and decided to brand my company, and started Vitopian.com. Vitopian is a completely made up brand. I could have chosen VitopianSEO or other options but I like my choice and if I can ever find the time to build my site (it is really just a framework at the moment with no content) then I very much look forward to building the brand.

"Vitopian" is one word which I like. Two word names can work, three is too much in my opinion. I really don't like "runyoursocksoff" because it has four words. That's ok! This is your vision. I've been wrong before and you have a great opportunity to build the brand.