40,000 High Value Links - Sold?
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Sounds fishy to me. Its not possible to get links the white hat way. There are some possibilities that I can think of. Paying for inclusions, getting majority of links based on press release product announcements or some viral element on the website which has been covered by reputable media sources.
It would be interesting to explore the full set of links.
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Almost definitely agency work, medium sized team, probably with a paid link strategy and some degree of automation.
For the sort of sites you're saying they have, it'd probably run you about £80-90k for the 6 months, at a conservative guess (probably top end it at £150k depending on what industry you're in).
There would have been a lot of hard work put into it, but almost certainly some paid stuff in there. Hard to compete as a solitary in house SEO.
Sounds like the guys know what they're doing, would be good to find out who they are

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Yes you can get links like that - and you know what works really well? Lies and misrepresentation. I know because I have seen it. Basically getting the link "Google legit" way (e.g. not buying links) but totally unethical in every other way. For example I know of a team who says they are a doctor of physics at some university and bull their way into gov/edu listings on the basis of false identity. Once their client found out they were fired immediately.
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Genius!
That's my weekend sorted getting internet PHDs and becoming a doctor in useless stuff to get links on edus.
I may or may not be joking
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Thanks for the reponses. Really fascinating stuff.
How does one aquire a "uniquely prospected, targeted link"? I mean how do you influence, say, the Guardian editorial? Along with the Independant and many, many other powerful sites. Is it a simple matter of building a 'relationship' (ie bribing) with journalists and site editors - and that the big agencies have years of relationship building under their belts? Really, is that what goes on?
I am concluding that link buying is more practised than discussed. I have read a lot about white hat link building and feel I know nothing. But these tutorials are not meant to inform are they? More often than not they are a rehash of the same old same old that really exist to get a few moz points and, more to the point, some juicy links to client sites which the post is ineviatably built around. I know how to get links the hard way and how to buy rubbish links but where is the post "how we buy high value links".
@russvirante
Thanks, yes that's the conclusion I am beginning to understand. I am not so much afraid of buying links I just don't know how to. How to buy valuable links that is.@Gerry Francis
How could an SEO company be in a position to urge, for eaxmple, the Guardians editorial to use keyword rich anchor text? How do they get that influence?@saibose
Well they have some ok tools attracting some links but that's not a lot of their inbound. They have all the social media links but I do not know how to research this thoroughly. I didn't see any social media links in my manual browse through the links. But maybe social media might start explaining the 30,000 I didn't even glance at.@Ian Auld
Well if my suspisions are correct the link builders may well read this. I also would love to hear how they did it - any chance? No chance! But maybe you could write a post explaining how you might do it with a multipronged approach.
I'm sure it would contain gold for me.@joelhit
I can barely imagine 400 such quality links in six months. The site has Moz DA of 83, homepage PA of 86.@Barry Smith
Very enlightening those figures. Or is it Professor Smith yet?@Dejan SEO
Mmmm, your comment chimes. The site almost 'misrepresents' it's commercial interests. Perhaps we are talking about the same team.

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DM me and lets talk privately - dont want to out anyone in a public forum, which I am glad you didnt. But let me give you a few insights - seems like the co you are talking about is a UK one by the way...
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One of 3 options really:
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they have good contacts who will publish links for them (who you know goes a long way)
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they bought the links (not that uncommon and really isn't paying someone to linkbuild essentially the same as buying links?)
-they lied to get the links
-they have the most amazing and linkable content ever, they are the new lol cats (unlikely though because of the anchor text)
-the company may have hired an offline pr firm to stir up controversy and get editorial articles. I have heard of people creating fake news stories etc just to create a buzz and get attention which converts into links
-maybe you misread the links and they are just from scrapebox or xrumer?
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Could I ask how many linking root domains out of the 40k 'high value' links?
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and then Google says that links only become a factor once they are gained naturally and not like 40,000 links in 6 months.. that is not natural. This should result in: What was it all for if Google ignores it? Well, personally, i think google does not ignore such a fact. In fact: In one of the many projects we've run we bought about 1000 links in 1 month and we got a number one position within 1 month after that.
Buying links still works (unfortunally) but 40,000 high quality links in 6 months is about sick..
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Ok here's the thing... QUALITY content building, and I mean really high quality, will generate buzz on its own. The trick is to get content (including videos, images, etc.) to go viral, with links included. Naturally people will share it, retweet it and links will build naturally. They obviously have a large team and a large budget, and likely have people working on quality, shareable, viral content. News sites can easily get that many links, as people are always linking to their stories. So no its not impossible, it's just a matter of working smart and not hard.
Can you give us the link so we can take a look at the site?