Pages For Products That Don't Exist Yet?

[94501]

Hi,

I have a client that makes products that are accessories for other company's popular consumer products. Their own products on their website rank for other companies product names like, for made up example "2011 Super Widget" and then my client's product... "Charger." So, "Super Widget 2011 Charger" might be the type of term my client would rank for.

Everybody knows the 2012 Super Widget will be out in some months and then my client's company will offer the 2012 Super Widget Charger.

What do you think of launching pages now for the 2012 Super Widget Charger. even though it doesn't exist yet in order to give those pages time to rank while the terms are half as competitive. By the time the 2012 is available, these pages have greater authority/age and rank, instead of being a little late to the party?

The pages would be like "coming soon" pages, but still optimized to the main product search term.

About the only negative I see is that they'lll have a higher bounce rate/lower time on page since the 2012 doesn't even exist yet. That seems like less of a negative than the jump start on ranking.

What do you think? Thanks!

[Malarowski]

I think this is a very common thing to do, and I'd recommend you do the same. I wouldn't do it crazy ahead, but if a product comes soon, why not give yourself an advantage.

[bateman_ap]

Ditto, I think it is a very good idea. One additional thing I would do is create some sort of "Signup" form so you can collect details of people interested in purchasing once released you could then send a email to once you get the full page up and running.

Kind of opposite to what you said, which I have also had great success with, is when a product isn't made any more, don't delete it, however keep the page and put on it alternative versions of the widget. People still search for years old products.

[kdaly100]

I would second / third this.  And don't put coming soon write a short spiel that says 2011 Super Widget is coming soon and should be this color and size and we will have ht charger when it comes out.  What other items do you think the widget should have as accessories.

[94501]

Hi Fellows,

Thanks for the thoughts Mike, Charles & Kieran. All good ideas!

Best...Mike