Do you buy keyword strong domains around your brand?

[charlesgrimm]

Do you buy keyword domains around your brand? If so do you do this for future use or for redirecting to a sub domain off your core site or for other reasons?

[bateman_ap]

Bit of both really, I have done a lot of domain purchases around converting key-phrases and redirecting to my main site to benefit from any type in traffic there is, there isn't a huge amount but if deffo pays for itself, I think that at the end of the day more than justifies the minimal effort required.

The next stage which I keep meaning to do when I find more spare time is build up simple sites around them instead of a simple redirect, there is one owner in a niche I work in that does this to excellent effect in both terms of conversions and SEO.

[NinjaTEL3]

Hey Charles,

Brilliant!  Are you in trouble with Google though?  Either case let me know.

Thanks.

Juan

[bateman_ap]

Not a problem with them, the site is very established though (1999 release, many many good links)

[charlesgrimm]

Thanks Charles. I have been doing the same. The cpanel 301's do build some history in the event we do decide to build content around the domain. But for the most part the 301's are to just support the main brand site, I think it is worth the investment and effort if not more for the long term.

[dmac]

I have done this too with some domains we have retired, just trying to keep the link juice going. With a new domain, wouldn't you need to build some links to make it effective?

[charlesgrimm]

If you are going for link juice and seo alone, I would say yes.