How can I increase my domain authority score?

[Jenni_HeartInternet]

We've jumped up in our rankings, page authority scores, and our toolbar PR over the past year, but our domain authority score remains the same as it was this time last year.

I have noticed that for most people's sites, domain authority is typically higher than page authority, and my suspicion is that our domain authority score staying static is capping our page authority potential to some degree. Our SEOmoz scores are quite low for our toolbar PR.

I've looked at the SEOmoz page relating to domain authority, and it rather vaguely says 'improve SEO generally across your site'.

Other than age, the only thing I can think of is that maybe we have backlinks ranging across too broad a spectrum of topics. Being a web hosting company, we get a lot of links from our customers' sites that aren't related to our industry.

Anyone got any specific advice? To provide some context, it's a PR7 website that's around a decade old with links in the hundred thousands. We score just 59 for domain authority.

Thanks in advance,

Jenni

[EGOL]

Your site sounds a lot like mine.

I am betting that your site is pretty successful.

If that is true then why is it important to improve the domain authority?  I think that is something that arrives on its own if you are building a great website.  It is the result of being a great webmaster.

Just saying what I would be doing... I would not be chasing domain authority, I would be focused on things that please visitors, improve my website, make people want to link to it.  Do that and domain authority will rise as a result.

[asimahme]

From my understanding in order to improve your Domain Authority score, you need to acquire more incoming links to your deep content pages and have a good internal link structure which will allow you to pass your linkjuice from page to page across your website.

This is just an assumption, but you are probably attracting a lot of links to your home page rather than sharing or spreading that linkjuice across your website using internal links or acquiring incoming links to your deep pages.

Domain Authority in essence measures your entire website as a whole, try to distrubute your links that are pointed to your homepage, and send that link juice to your content pages across your website.

Use infographics, or other great content to attract deep incoming links to your website, than use internal linking to spread linkjuice to your other pages on your website.

Hope that helps:)

[Thos003]

I agree. The only way I know of to increase Domain Authority is in bound links from other trusted sites.

[Jenni_HeartInternet]

We have gained quite a lot of good links to our core inner pages in the last year, including one from The Guardian. It seems strange that our domain authority hasn't even increased by 1 from that over the course of a year.

On the other hand, we have lots of pages so maybe we need to try and attract links to a greater number of them. Thanks for the idea!

[Jenni_HeartInternet]

Good point, I guess it's partly because it's an 'unknown' factor right now and I want to find out more about it. We rank better than a couple of competitors who have much better page and domain authority scores and I'm curious as to why that is. It seems like there is a big discrepancy between how SEOmoz views our site and how Google views it (search rankings + toolbar PR), and I'm wondering what's causing it.

We spend a lot of time on tools, content and website improvement, which definitely has a lot of customer benefits so it's worth doing it for that alone - customer satisfaction is our main focus. We have gained a lot of links and personal recommendations which are massively valuable in themselves, but domain authority hasn't increased at all. Thanks for your reply, always good to keep an eye on the bigger picture