Is Kissmetrics worth paying for? What separates Kissmetrics from GA?

[jhooley]

I'm starting to play around with Kissmetrics and got wondering if I was wasting my time.  Does anyone any advice one way or another about Kissmetrics vs GA?  Thanks a ton!

[RyanKent]

Hi Jessica.

First let me say I have not used Kissmetrics and I hope you receive feedback from someone who has used the tool. I had looked at the tool previously and decided against it for myself, as GA is the most common interface and, as a SEO, I prefer to be intimately familiar with every detail of GA.

By reviewing the site it appears Kissmetrics takes the GA information and provides a much friendlier KISS (Keep It Simple Stupid) interface. It also provides configurations for various queries which would involve some setup in GA. I see it's main value being for those who manage a single site or two and otherwise don't wish to get involved with all the technical depths of GA.

KISSmetrics offers a 30 day free trial and no credit card is required so I suggest you simply dive in and give it a shot

[carralon]

Hi Jessica,

KISS is mainly geared for conversion tracking and ROI goals. It has been built from the roots to help you improve your customer acquisition funnels.  With GA you can also do some of that, but not to such sophisticated level as KISS.

Also, KISS metrics merges with KISS insights so you can gather info not only on  'WHAT' your customers do on your site, but WHY they do it or more importantly WHY they dont do it. The results of those WHYs can inform the process and enrich the data you get via KISS metrics

I think it all depends how much disposable time you have to focus on really detailed conversion-based bunnels and ROI tracking activity in detriment of planning your campaigns, link building, technical audits, or the like...