ReLaunching a very old site

[pdmonline]

Hi,

I am in the process of re-vamping a website that hasn't been touched for years and whose rankings slowly dropped.

Any best practice in how to do it making sure that there's not any more loss and - hopefully - it could go back to the old glory?

The website is http://www.nlp-world.com

Thanks

[Doc_Sheldon]

The first thing that I would do on a revival project is a site survey, to identify your on-page situation. You'll also want to dive into your link profile, as you're bound to have a number of issues there, on an aged, unmaintained site.

I only glanced at the site, but it seems like you definitely have some meat on the bone there to work with. Looking at the meta data, I'd guess that it may have been optimized by someone that thought "if a little bit is good, then a lot is better."

There's definitely a lot that can be done with the on-page. Good luck on it! Should be a fun one.

[pdmonline]

Thanks for the contribution!

[seanmccauley]

I would agree in that you have decent PA and DA with that site and a great springboard.

Right away, your title tags should be rewritten

eg  NLP World NLP Information NLP Education

will be just as effective for SEO purposes if changed to

NLP World | Information and Education.

However it will read better to humans and increase ctr on organic results.

Meta Description is a little spammy and again should be rewritten to increase organic ctr

Ensure correct h1, h2 tags

Also there is a list of  meta keywords and as google pretty much ignores these for ranking purposes all you are doing is giving your competitors an insight to your strategies therefore remove/prune this list.

You will also be aware that the design of this site is a little dated and a refresh would decrease bounce rate.

I hope you manage to achieve results with this site and I am sure you will reap the rewards of this aged domain.

[pdmonline]

Thanks Sean, great input!