I need suggestions. We're helping a big journal to improve their external links, even though they've a site with over 10 million monthly visits, their external links are week. Any suggestions?

[carloscontinua]

Please let us know where we can find information on  how to improve external links for a very big journal site.

Thanks.

[EGOL]

Some people are going to be slapping me for giving this kind of advice... but I think that linkbuilding is secondary to promoting your content to your current visitors and making it easy for search engines to crawl.

Be sure that you have a design that strongly presents your content.  Article titles and images should stand out and invite the visitor to read.   Have navigation that makes getting around the site and finding what visitors want easy.  Have "recommended article" lists with related internal links a couple of places on every page.  Have good internal search.  Offer an RSS feed so people can subscribe to new content - in multiple categories.

Most important.... Make social sharing very easy - use AddThis.com buttons or another sharing tool.

You have TEN MILLION monthly visitors.  Dude, if you have great content that is more powerful than a team of linkbuilders.

Great sites don't need linkbuilders. Visitors do that work for you.

[RyanKent]

With 10 million monthly visitors your site would be similar in traffic rank to nbc.com, in the 700 rank of all websites worldwide. You really should have a SEO expert provide a thorough analysis of the site. If you are selling products, then your sales results can be significantly improved through SEO. If you are not selling any products but instead have a revenue stream through ads or affiliate programs, then you have significant financial opportunities.

With the above noted, take a look at your site and find a few samples of your best content. Which pages are visitors most interested in? You can share some of this content with other related sites.

[carloscontinua]

Thanks for your time and advice.

[carloscontinua]

Thanks. Indeed, site is very well ranked, but we think it should be better placed, and one indicator which is not strong enough is links, so that's why we think we should work hard on it.