How to handle user accounts when managing LinkedIn Ads on behalf of clients?

[growthclick]

What is the best way to handle user accounts when managing LinkedIn Direct Ads on behalf of clients?

Is it best for us to designate an advertising contact within the client company, and that we login and manage the ads using their LinkedIn Account?  Or should we create a new LinkedIn user, and do the advertising through that user?

Or is there a way for us to run the ads through our own account, but bill the advertising to a client credit card?  (If we do the advertising ourselves, then will our name show up when the ads are presented to our client's customers?)

We are setting up a new client campaign so look forward to your response.

Thanks,

Tom

[delegator.com]

Unfortunately there is no great solution from LinkedIn currently. I would recommend designating an employee account of the client company for managing the advertising but this of course requires a certain level of client-agency trust. This option gives the client full access to the account should they need to review reports, update billing and allows them to manage account access via password changes. I have also seen that clients appreciate not having to login to separate accounts. It is definitely not perfect and I hope LinkedIn will put some of that newly raised $$ to work and build something similar to MCC in AdWords.

[Andrew_Ash]

Hi Tom,

I'm not sure if you are still looking for an answer on this but this link should help https://help.linkedin.com/app/answers/detail/a_id/5264

cheers