Will swear words present on my pages affect my rankings?

[Mulith]

Hi There,

I am in  the process of formulating a listing policy for my site and I'm not sure whether I should add something in there for swear words.

My site is an adult site and swear words come with the territory, unfortunately. Will user generated content with swear words affect my ranking?

Thank you

[RyanKent]

Google is fine with swear words. Your ranking will not be affected.

On the other hand AdSense has rules against excessive profanity. If you are dependent on AdSense income you should take that into consideration.

Also be aware that "surf safe" settings can cause your site to be filtered. Since you have an adult site you would already be filtered so the swear words would not impact you.

[RyanPurkey]

Since Google leaves SafeSearch Off for its text based results, it's rare that you'll see a difference.  In some cases if people have SafeSearch set to moderate or strict you may notice your listing removed.  Pretty easy to test though.

[RyanKent]

The surf safe information I shared isn't really relevant in this particular case as Mulith shared he operates an adult site. I added it in case others viewed this topic at a later time.