One brand 5 services. How to optimize?

[MBayes]

We have a client that provides 5 different services all under one brand and one site.  The challenge is getting good web popularity to each major brand.  It looks like this:

Brand ( No real Internet traffic to Brand keywords)

Service A

Service B

Service C

Service D

Service E

All the services are displayed on the home page.  The SEOmoz scores are now (in general) as high or higher than the competition in the service keywords, but, of course, we are only ranking on the top for one of the services.  It's a local business.

We are just finishing a re-design of the site so that each service has an internal "micro site" within the domain.  Each of the services is linked from the home page to its micro sites Anchor page.  The anchor page is linked to 2 to 4 other pages all directly related to that services information.

SO my question is,  should we continue to work on building the home page popularity, or focus a mix between the Home page (Brand)  and the Micro sites Anchor pages. or just go

for popularity of the Internal Anchor pages for the services?

Hope this makes sense.  And thanks in advance for your thoughts.

[EGOL]

Have you spoken with the client about which services they most want promoted?  Where do they have capacity, where do they have profitability, what parts of the business do they enjoy?

[MBayes]

Great questions, and yes. We have each service prioritized by both profitability and marketability

Like all of us of course, they want them all!  .

[RyanKent]

I will create an example to try to make this easier.

You are the proud owner of MOZ Chevrolet. Your dealership offers:

New Car Sales

Used Car Sales

Auto Repair

Auto Body Shop

Auto Parts

Each of those five separate departments (what you referred to as services) can have their own sections within your site. As you suggested each of these can be micro sites.

The main MOZ Chevrolet page can focus on broader key words or phrases such as "Chevrolet" or "Chicago Chevrolet". Meanwhile your Auto Repair service can focus on "Chevy repairs" and other key words.

If you are the auto repair manager, you can offer your departments page as the home page for your customers. You can run promotions, track statistics and in many respects treat your pages as if they were their own site.

The key factor is how strong are these services? In this example, many dealerships are quite casual about their business. Meanwhile, your body shop manager can be aggressive, seek business, provide higher standards, etc.

In summary, if your services are strong, then they can absolutely support their own pages. If they are weak, and you don't foresee a change, you may opt to focus on the main brand.

[usaccess608]

Would be hard to work on them all at once. Promoted one at a time

[MBayes]

I guess I could ask this question in a different way.

If we continue to spend 100% of our efforts on the home page popularity ( meaning linking, and all other related SEO type tactics) will we see greater returns on all 5 , (assume all 5 have equal value) than if we spend 100% of our time on the service anchor pages, regardless of the order.

[EGOL]

For this question, generalized advice is meaningless. Too many factors are involved, such as the rankings of your individual pages and the keywords that your homepage competes for.

[RyanKent]

Egol is correct. It is really hard to address your question without a great deal of specifics.

The only general recommendation I can offer is to be sure to cover all the major factors for each page before trying to drill down on your home page.

Let's go back to the MOZ Chevrolet example. For your body shop, I would ensure you are listed in any local directories as Moz Chevrolet Body Shop. I would also work with insurance companies, towing companies, police agencies and anyone else I can think of who is a possible source of customer information and can offer a good link.

You don't want to get caught up tweaking minor details on the main page when you have big opportunities on the other pages.