Working in the world of Google Farmer Update

[seo_ploom]

So I know have seen how my websites have taken a nose dive from the google farmer update most likely with traffic significantly hit.  Example site is callcatalog.com.  What recommendations are there to deal with the new world order?  How can we look at optimizing, changing, modifying our process to improve rankings and traffic?

[Andy.Drinkwater]

First thing is remove ads that are "in your face" and concentrate on your content. Looking through that page you gave as an example, the content at the bottom is too far down - it needs to be moved higher up the page - the top would be preferable.  If needs be, use a "more" to drop down the content in its entirety.

Make sure every sentence there is unique and not duplicated on other external sites.

To be honest, I can see exactly why Google has knocked it down - removing your ads is the first step. The second should be to make your page content rich and interesting for your visitors.

Regards,

Andy