Transferring authority from one domain to another

[CMoore85]

My dilemma

For example: If I have a website ranking at number 11 for (Keyword) and there is a site named www.(Keyword).com ranking at number 12 for (Keyword), if I were to buy this site and redirect to my own site, would this be at all beneficial?

Any advice would be much appreciated!

[EGOL]

Wow.... if you can buy Keyword.com I would grab it and redirect my current site to it.  The only reason I would not do that is if my current site had enormous branding value or was much broader in products and services than that keyword.

Keyword domains rank a little easier for exact match queries and my experience says that they have a slightly better conversion rate than most other domains.

Your original question... if you buy and redirect would it help?.... Yes, the link value of the site would transfer to the page that was the target of the redirect.

[RobertFisher]

EGOL - I always appreciate your answers.

A question arises with this: If NearlyKeyword.com purchases Keyword.com and 301's each url to the new site URL's (Keyword.com redirects now to NearlyKeyword.com) does it increase the aggregate value in a one to one addition assuming all links and content are different (obviously this is a stretch and there are other factors). If no, then with two similar ECommerce sites as above, similar content, similar on site optimization, etc. what would one transfer to the other? Would it even be a 5% increase in domain or page rank?

If the Domain name is the only change and there is a cost that would not be recouped for say 3 to 4 years, is it even a reasonable idea? Could they not insure that they have good keyword use in the urls and spend the money on other SEO, etc. and be better served?

I do think the keyword domains rank a little easier for exact match queries, but have not seen a significant conversion increase one to the other when I am comparing multiple sites under my management all targeting the same keywords.

Good question. Good answer EGOL.

[EGOL]

If NearlyKeyword.com has a lot of links that do not duplicate the links of Keyword.com then I think that you will increase the linkauthority and domainpopularity of Keyword.com.  I would expect to see a rise in SERPs across the entire site.

I would expect the same thing to happen in the opposite direction - if Keyword.com redirects to NearlyKeyword.com...... but I would put my money on Keyword.com as the stronger site to receive the redirect.

What percentage?  I don't know.

What does a keyword.com bring to me?..... The most powerful thing.  It makes me feel like "the man" in the keyword business and gives me greater mental energy to work on the site. That is a powerful force.