Pro Report Card Question

[DineshMistry]

I am getting this warning in the Pro Report Card, my site is http://www.myfairytalebooks.com which seems to have Children's and not Childrens in the title.

Is it my site that needs to html encode in the title or is Report Card slightly broken?

Exact Keyword Usage in Page Title

Easy fix

<dl>

<dt>Page title</dt>

<dd>"Personalized Childrens Books Kids Music CDs Baby Books & Gifts."</dd>

<dt>Explanation</dt>

<dd>Search engines consider the title element to be the most important place to identify keywords and associate the page with a topic and/or set of terms. SEOmoz's correlation research has also shown that rankings are heavily influenced by keyword usage in the title tag.</dd>

<dt>Recommendation</dt>

<dd>Employ the keyword in the page title, preferrably as the first words in the element.</dd>

</dl>

[AdoptionHelp]

That part of the report is very picky, if your keyword is not the first word in the title it gets upset. For example, I was getting a report on my optimization for "Adoption", and my title begins with "Open Adoption Services". The report said I should fix it.

[DineshMistry]

Ryan,

Maybe, but this report is for a 3 word keyword "Personalized Children's Books" it seems to be saying that my title reads "Personalized Childrens Books" missing the apostraphe

Make sense?

-Dinesh

[AlanMosley]

i would ignore it, Apostrophes offten cause problems in programmiing, i am sure thbat google knows its the same

[Breakout]

You can test it by searching for the keyword "Personalized childrens books".  If you get the same message, then maybe you need to look further.

I think that you're most likely right and that it IS the apostrophe, but you can probably safely ignore it.