How does NIH get these logos in the SERPs

[damionbrown]

It's a hell of a joining-of-dots, and I hate to utter anything along the lines of "two indexes" or "supplemental index" etc. But the NIH listings behave differently in the SERPs, and I can see how there's greater inherent value in a set of search results that returns verified authority links for medical queries than a set of search results that doesn't.

[Dan-Petrovic]

That's right. This is no ordinary result and is an extra much like news at the bottom.

[EGOL]

Nice diagnosis.  Thanks Dejan!

[Dan-Petrovic]

Panda took care of half of that rubbish didn't it?

[EGOL]

Maybe half... but I saw a lot of bipolar rubbish with ads today.  Check this out... http://www.google.com/search?sourceid=chrome&ie=UTF-8&q=bipolar+adsense

[Dan-Petrovic]

lol @ http://www.haidt.com/google-adsense-f10/bipolar-antidepressant-t29644.html

[rmteamseo]

This has been around for a while now, its called Google Onebox result. OneBox results are shown for queries that can be answered instantly or when a direct link can be offered.

You can see the feature here http://www.google.com/help/features.html

[Dan-Petrovic]

Thanks for that URL! I didn't realise there were so many.

[AlanMosley]

I have often thought along these lines, having a encyclipiedia and dictionary in the results for many terms is more impoartant than relying on the algo. in fact I thiink rand did a article stateing things like "results need freshness", stateingg that the results will include a new result as well as a research result and other sort of results aswell of what the algo brings up.
A query for a type of car, may mean you want to buy, hire, fix, see race video, find images or learn about. results should try to get all these types of results even if they do not deserver high rank by algo alone.

[EGOL]

Thank you Yousaf,  great information.

[rmteamseo]

You are most welcome.