Does Google Places reward unique icons for multi location businesses?

[NickConfer]

I work for a company that has over 100 physical locations.  We are working to update our Google Place icon.  My question is, do we get any seo benefit having a unique icon for each location, or no benefit and its better to focus on having a the best single icon possible.  Note, we are going to add unique images in each place listing, this is specifically referring to the main icon shown on Google results.

[Thos003]

I have never tried to measure this. But following traditional SEO rules, you have to name your images properly if you want them to rank. Therefore, having keywords in the file name could potentially help. It certainly isn't going to hurt. But the benefit for you place rank, if any,is going to be miniscule.

Never measured it because I stick to the same patterns when something works. I name my images uniquely.

[AlanBleiweiss]

It's important to have every physical location represented in Google Places.  Ideally you should have a corresponding page on your site for each of those locations as well, that can be navigated to from your site home page through standard HTML links internal to the site (not through javascript or AJAX, etc).

You should submit a separate google place entry for each - use the bulk submission process.  Each should have it's own local phone number and each should be given maximum Google Places optimization treatment.  The title for each should all match your business name though - don't try and get a unique title in each individual location's places entry.

The more actual locations you do this with, the more likely you will come up in exponentially more local searches.

Don't forget to follow this up with submitting them all to YP.com, SuperPages.com, Yahoo Local, Bing Local, etc.