New blog not TopDomainName, do I wast my time?

[BigBlaze205]

My eCommerce site is: http://www.furnacefilterscanada.com to provide informations a create links for SEO, i launch http://www.furnacefilterscanada.info/ over WordPress.

After ready the new SEOmoz book, I realize .info is not a TopDomainName and it might be see has spam.

What do you thing? Should I keep the domain spend time on this blog or should I go a buy a new domain? Since I learn it this, my blog was lauch, but i didn't post on it, I'm affraid I will loos time.

Thank you for your advice and recommendations,

Jean Nichols

[EGOL]

I would locate the blog in a folder on my main site.

Placing the blog on a satellite domain will not give you real link value unless that blog gets some links from outside of your network of sites.  And, if it attracts those links they would be more valuable to your main website if they hit the blog in a folder on your main site.

Lots of people think that they can toss up a blog or a hundred blogs for the purpose of manufacturing links... but that is a waste of time.  The links are nearly worthless.

[Gareth_Cartman]

I agree with EGOL, setup the blog on the .com domain and begin posting to it. A blog is ideally the center of your social media campaign. Create a facebook page and twiiter account and spend time trying to create relationships with people in your industry and potential customers and ultimately use these social media platofmrs to bring traffic back to your blog and your site.

[StalkerB]

You can see the SEOmoz opinon on microsites in this whiteboard friday - http://www.seomoz.org/blog/whiteboard-friday-the-microsite-mistake

Unless you're looking to take up SERP real estate on exact match "Furnace Filters Canada" I would put the blog on /news (or /blog, /updates, etc) and you can still install a copy of the WP software (I assume you've gone the self host route?) in just that folder.

If you are looking to take up real estate I would still have the blog in a subfolder, and use the .info to either give info on furnace filters or info about your company.

While .info domains have traditionally been seen as spammy (due to their low cost) I don't believe they are treated significantly differently to any other gTLD if you provide a quality site.