Optimizing for Neighbourhoods

[OptioPublishing]

Say I'm optimizing a website for a Veterinarian in North York, a neighborhood in Toronto. Is it important to use Toronto in the keywords/ keyword phrases?

When people from within Toronto search for "North York Veterinarian" and "North York Dog Kennel" I want to be found.

If I optimize a page for the keyphrases "North York Veterinarian" and "North York Dog Kennel" and only mention Toronto once in the footer with the office address will that be enough for Google to serve up these results in Toronto?

Thanks,
Jason

[bozzie311]

Probably not. I would create additional pages just for Toronto.