Corporate blog
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http://www.companyabc.com/blogtitle is definitely the way to go.
"Some subdomains (http://blog.companyabc.com) GET NO BENEFIT from the root domain they're on."
but...
"Subfolders( http://www.companyabc.com/blogtitle ) DO appear to receive all the benefits of the subdomain they're on and content/pages behave remarkably similarly no matter what subfolder under a given subdomain they're put in."
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It really doesn't make much difference anymore, in terms of SEO they're seen a pretty much the same either way.
*Edit: That's a fairly recent development though.
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That's changed now, at least that's what was said in a seminar I watched the other day.
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Interesting. I've always thought that folders were much more beneficial than subdomains. I didn't think that links to subdomains passed juice to the main domain.
Am I wrong?
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Yeah it was that way... not anymore though. I watched a seminar vid by Todd Malicoat who explained that they're now seen as basically the same thing.
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I am betting ALL of my money on a folder.
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Interesting stuff from Steve about this changing. Do you have a link to a source confirming this?
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I had heard something about that as well, but I still think .com/blog reads better/looks cleaner than the blog.abccompany.com
Of course that is pure personal preference

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Agreed.
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He's probably got it elsewhere too but you'll have to sign up to Market Motive to see the vid I saw it on, it's part of their SEO course.
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Ok thanks. I'm going to do some research into this anyway - I'll make a post if I find anything that may be of interest.