Update content

[imageworks-261290]

y'all,

what is the recommended amount of time in which content on a website should be refreshed?

TY

[GeorgeDavis]

I don't think there is any black and white answer here.  The correct answer is : You should refresh content as often as you can while still maintaining a high level of quality.  You shouldn't be updating content for the sake of updating content.

If you are in a specific niche you might not be able to produce content as frequently as you like without some creative thinking.  You should strive to produce and update content as often as possible while maintaining a high level of quality.  On my main blog, I try to get something new up once every other day, and I update the most popular articles with relevant information as it becomes prudent to do so, for example I update our "Top 10 Workplace Accidents" article once every 30 days because that is when OSHA releases new statistics.

[imageworks-261290]

great suggestion, thank you!

[EGOL]

I believe that having something new on the homepage when returning visitors arrive will make them come back more often.

To accomplish that we have a script that rotates content through a few of the blocks on our homepage.  The script runs every hour so if a person returns later in the day they will see different items.  We have enough content in this rotation that the typical visitor could make many visits before seeing the same item a second time.

Also, on most pages of our site we have links to our ten most recent blog posts that match the category of the page.  These update every hour as we make up to ten blog posts per day.  We also have lists of "related articles" that rotate hourly.

All of this keeps almost every page of our site constantly changing.  I don't know what google thinks of it but adding these rotating content features has increased the visitor engagement level of our site.

[Getz.pro]

When you have something of value to say. If you are not that creative, as I am not, then have guest bloggers add valued content. I think what is more important than frequency is quality. This also depends on expectations from visitors, which depends on what type of site you are running.

Having too many may be too much for visitors to feel as though they are keeping up with the site.

Small sites 2-3 per month

Large sites (non news) 2-3 per day. (unless your site is broken into categories, then 1-2 per day per category)