Bing Optimisation

[Nobody1560986989723]

Hi there,

Please can someone point me to some current and reasonably accurate articles or guidance on optimising for Bing, as my optimisation work on one client is reaping rewards in Google, but being partially ignored by Bing and I really want to be able to better understand their ranking factors.

Many thanks,

Martin

[DanDeceuster]

Bing tends to reward on page optimization more than Google. I would make sure you have keywords in the title, url, alt tags, h1 tag, strong tags and internal anchor text. Whenever I optimize a website's content I notice bigger gains in Bing than in Google. I think Google is based more on relevance and links than Bing.

[Nobody1560986989723]

Most of those things are normal parts of SEO work though? Maybe just strengthening the internal link anchor text may be a start for this particular client. So thanks

[AlanBleiweiss]

I'll also offer this - have you set up a Bing Webmaster account for the site?  Two things why this is important.  First, Bing can show you problems their system encounters, and second, I've had countless sites get more pages ranked in Google than Bing simply because a sitemap.xml file was not submitted through the Bing Webmaster system. Bing has a more difficult time discovering content and pages than Google does.

Next, I'd look at site validation - is there any glaring problem with the site's markup?  Bing puts more emphasis on markup than Google does.  I've seen client sites get a bump by fixing markup.

[Nobody1560986989723]

Thanks - I will double-check those. The mark-up should be fine, but will go through everything again just to be sure and make sure a sitemap is added through Bing Webmaster tools. Thanks.