Redirecting Domain to Main Domain

[Hakkasan]

I have a site that is rolling out a new "Daily Deals" feature.  The feature is found on MyBrandName.com/daily-deals.

Would it hurt or help to buy the domain main MyBrandNameDeals.com and redirect it to the initial URL above?

I think branding the feature itself could help because it is separate from the rest of the site, but if people bookmark/link to the new domain (MyBrandNameDeals.com), I will lose some of the link juice in the redirect.

Are there pros that would outweigh possibly loosing some link juice from the redirect?

[BryanPhelps-BigLeapWeb]

My opinion - if you're doing a lot of offline marketing (TV, radio, etc.) and it will be easier to tell people to go to mybrandnamedeals.com which redirects to mybrandname.com/daily-deals, it would be worth it.

Yeah, there is the potential that people will link to it so you may lose a little bit of link juice but if you're doing a lot offline, I think it would be worthwhile.

[EGOL]

I would keep the "daily deals" at MyBrandName.com/daily-deals

Registering a new domain and redirecting it will accomplish nothing.

Great generals will tell you that "divide and conquer" is a great strategy to use.  So if you post your deals on a second domain you will then have two sites splitting the value of your incoming links.  You divided yourself for the enemy!

So, posting the "deals" in a folder on your site might attract links that will benefit your entire site.

[BlinkWeb]

I don't think it will hurt to do that, but there is probably no SEO value to doing it either.

It could be a good idea if you want to use an easily remembered URL in offline media and advertising thought.