The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Search Engine Trends
    4. Any way to tell if a link has been devalued?

    Any way to tell if a link has been devalued?

    Search Engine Trends
    3 3 752
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • diogenes
      diogenes last edited by

      I have some listings in lawyer directories some of which have very hig PR , links, traffic, etc. For example, www.nolo.com,  I know that Google has more or less recently devalued a lot of directory links. I would assume that a monster site like nolo would not be one of those, but does anyone know any way to tell?

      Paul

      1 Reply Last reply Reply Quote 0
      • SparkplugDigital
        SparkplugDigital last edited by

        One way you could test if a link is passing juice is to set up a page that targets a long tail phrase (maybe 3-4 words) and check the ranking. Then get a link on the site to point to the page and see if the rank jumps higher. If there is a significant jump in rankings (like from #30 to #3 for example) it would suggest that the link still passes juice.

        1 Reply Last reply Reply Quote 1
        • PeterAlexLeigh
          PeterAlexLeigh last edited by

          There are two quick methods I use to check if a site's ranking has been devalued or penalised;

          1. Compare the Page rank of the site in question with MozRank. If MozRank is 1.5+ points different, then the site may have been penalised by google and lost some of it's PR.

          2. Pick a sentence from the site of 5-6 words and search for this sentence in google enclosed in quotes. If you find the the site is ranking on the first page, then it probably hasn't been penalised or devalued heavily.

          I also use gut instinct for a lot of links and usually that's good measure - If a site look spammy, then it probably will to google. As for nolo.com, it looks like a pretty decent site to me, so I would be surprised if it's links have been devalued.

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post
          • How serious is Google about internal linking report? Considers the links from sub-directories too?
            effectdigital
            effectdigital
            0
            2
            66

          • Thousands of duplicate website links at "Who links the most" in Google webmasters. Any risk being duplicate website links pointing to website?
            0
            1
            45

          • Hi guys, I have a question about linking to a product page for linkbuilding. Does that count adversely vs. linking to a homepage?
            RyanPurkey
            RyanPurkey
            0
            2
            164

          • Our company is mentioned on some high-traffic, authoritative sites and some of our products are linked as well. If we link to those pages, does it affect our SEO? How can we take advantage of those mentions?
            JonathonOhayon
            JonathonOhayon
            1
            5
            174

          • Difference between Google's link: operator and GWT's links to your sites
            tdawson09
            tdawson09
            0
            3
            591

          • Linking Root Domains has 394 Links But Google "link:www.animhut.com" has 177
            Esaky
            Esaky
            0
            3
            250

          • Excessive internal links. Should I remove the footer links?
            gcdtechnologies
            gcdtechnologies
            0
            5
            1.8k

          • How do blog comment/forum back links compare to editorial back links?
            mj775
            mj775
            0
            4
            751

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy