Will Linking To "Offical Sites" Increase My SEO?

[rhysmaster]

I own a movie trailer website. (Where you can watch movie trailers)

Will having links on each page that are for "offical website" of each movie, increase my SEO?

[DavidKauzlaric]

Outbound links don't really help in SEO. However, if it adds relevancy to the end-user, it WILL help. Instead of focusing on what you think SEO should be, focus on your end-user. Be RELEVANT.

For your type of website, I would honestly focus your attention on social media and user-engagement/interaction. Having your trailers shared on FB 300 times would GREATLY improve your SEO, traffic, and relevancy more so than any type of link, whether it's inbound or outbound.

Does that make sense?

[division1]

To have a link to valuable resource from own website should not be bad idea.

[rhysmaster]

Thanks, David!

[tylerfraser]

I think it's good. Unless they are linking to you.

[AlanBleiweiss]

Actually generally speaking, I believe having outbound links to official sites can help SEO - not in a massive way, but it can help.  Think of it like this - search engines evaluate "bad neighborhoods" - bad sites that link to other bad sites - if you have an otherwise good site, but it's caught up in a bad neighborhood, it will be penalized at some point if enough counter-signals don't exist.

So at the very least, (as long as you don't link to crappy sites), linking to official sites helps in a minor way to affirm that you're part of a "good neighborhood".  It's the fact that you're offering good value to users as described by David that's at the root cause of this valuation.  Just like every other SEO ranking value you get being based on the notion that they're good for user experience.

[aarondicks]

My rule of thumb is anything visible and on page should be optimised for the users experience.  If it's going to help them consolidate the knowledge that they've just got from your site then it is beneficial. It will not help you in climbing the SERPS, as link juice and other metrics does not pass backwards in a link.