How much is enough when it comes to Social Media?

[BradBorst]

I have attended a number of social media webinars with tips on getting the most out of Facebook and Twitter.  Now, I would like opinions from someone who is not trying to sell me something.

We post 2 daily blog articles to our Facebook company page which auto re-posts to Twitter every day.  Is that enough, or is it necessary to hire someone to engage people with additional conversation?

If your answer is that additional conversation is needed, are there any companies or individuals that you recommend to provide these services at a reasonable cost?

[tylerfraser]

That sounds like a push strategy = posting articles. That's marketing your content. web 2.0 is about pull. It's about engaging with customers. Answering questions and being responsive. So yes I would say, if the ROI is there, get your average out of college person, young and hungry to monitor what is happening on these platforms. Also using search.twitter.com can allow to find people that are talking about your industry or co. I recommend checking out @garyvee - he talks about interacting in his new book and also in his first book - both are great.

[RuthBurrReedy]

I think you pretty much have to be engaging with people on social media - otherwise in what sense is it "social"?  You're missing out on a lot of opportunity not only to win your users' hearts and minds, but also to learn how they interact with and think about what you do.  That's how a lot of companies right now are using social media - to figure out what their customers really like and want so they can make a great product.  The conversation will happen whether you participate or not - don't you want to be part of it?  If you're not, you have no control over the message.

So who to hire to do it?  I've had a great time working with the good people at Social Creatures Media.  That's who we use when we need some social magic.  I don't know what you'd consider a "reasonable" cost but I find their pricing more than fair for the quality work they do.  And no, I don't work for them