Are you SEO master? What would you change on my page?

[DiamondJewelryEmpire]

Take a look at this page and tell me what would you change from SEO perspective. It's always to easy to criticise so here is your chance. Good Luck.

http://www.traxnyc.com/mens_jewelry.html

[NickPateman81]

I guess there's a fairly fundamental issue:

There are 110 Global searches for 'diamond mens jewelry'. Is there any reason in particular why you're targeting this phrase? (referring to title element)

Header tag issues too. You want to include keywords in the H1 (unless you're going straight for "mens jewelry" but this isn't consistent with your title element) and you ought to have H2 tags in there too. Alt attributes for your images wouldn't hurt either... And you nofollow'd your navigation links??!?!

[Goetzman]

I would work on the load times, I'm a small sample, but it was a very slow load time.

*not sure why I got 2 thumbdowns, google takes site speed very serious.. look in webmaster tools.

[Andy.Drinkwater]

Ok first things first... From a usability point of view, there is far too much happening on that page. You would be much better off splitting the page up more and have this as an overview page without also of the images on there. Page load times is a big problem and this was loading slow, and since Caffeine, this is an important metric and should not be ignored. Towards the bottom of the page, all those rotating images made me dizzy trying to see what was going on. Back towards the top of the page, your header font and colour don't seem to fit well with the rest of the site and this can cause problems for some visitors in terms of how much they trust you. A clean well formatted page will win every time. Just a few points for customer interaction. Regards, Andy

[jcolman]

Fundamentally, I agree with the others: this page/site needs help with UX more than it does with SEO.  The text is hard to read and doesn't seem to be written with human customers in mind.  The experience looks like it's optimized for search engines rather than humans.  This may help in driving traffic, but because the site looks untrustworthy, it probably results in a high bounce rate and low conversion.

I think that SEOs and UX design professionals can work together to solve problems like these by placing the human customer at the center of their strategy.

Best wishes and good luck!

[PhoenixLander]

I'd be careful with that footer you've got. I might be behind the times, but I think that could be considered keyword stuffing which, last I checked, Google doesn't look to nicely upon.