Google results inverted in a different country

[Jeepster]

Hi

My site and a rival site are bothl UK based. If I search google.co.uk for a keyword I'm above him, yet if I search the australian results, he's on top.

How come? I'd really like to put this right and grind his face into the dirt -- if only as revenge for repeatedly stealing my web content.

Thanks

[HiveDigitalInc]

There are myriad factors involved in geographical search engine rankings, including links from ccTLDs (other .uk or .au domains), localized language usage, settings in Google Webmaster Tools, etc.

Your competitor simply has better metrics for .au than you do.Go get some clean .au links.