Where to syndicate?

[C-Style]

Post Farmer update.........where is the best place to syndicate articles now? I'm in the insurance industry so it helps if it's an insurance-related site. Any help would be appreciated.

[jsturgeon]

Edward,

You can certainly continue to syndicate your articles through the same channels as before. The article directories that were affected by the Farmer update won't pass as much link juice as before, but they also won't hurt your site. In fact, they will still drive traffic. Just make sure you aren't giving reciprocal links.

I would recommend taking advantage of social bookmarking tools like Digg, Stumbleupon, Delicious and Reddit.

You can target the insurance categories and if the articles are well-written, they will go viral.

[TheEspresseo]

Have you tried PRLeap, PRWeb, and Vocus? I've seen tons of articles get picked up by Google news and displayed at the top of the SERPS without too much work using PRWeb, and Vocus can help you find journalists responsible for syndicating content in all kinds of big name channels. You can also try googling creatively with industry-relevant keywords and advanced search operators to find sites that Google itself currently sees as authoritative, which are also publishing guest articles, then try submitting your articles to them. I would also consider becoming a syndicator of content yourself. Google has guidelines to follow to get yourself recognized as a source for Google news (you have to apply), and it may behoove you to set yourself up to syndicate other people's content (and your own). It would give you tons of control, the opportunity to crowd-source content on your own site, etc.