Domain Authority: Sites with lower numbers get higher ranking.

[northerncs]

We had a question about your online tools for http://pro.seomoz.org/campaigns/30642

The Domain Authority for http://pucherinsurance.com/ is 67:  Higher than most of our competitors such as <cite><cite>bluecross.ca which has a rank of 54. </cite> </cite> We show up lower in the actual search results.

An example phrase would be Visitors to Canada health Insurance.

We get an A grade for onsite reports and we are working on the duplicate content and titles.

We appear to be doing everything right but still rank lower than expected.  Any thoughts?

[13375auc3]

My first guess is that it may be the actual quality of your links vs. your competitors. You may just need to beat them by either acquiring more links, or higher quality links. Domain and Page authority from seomoz are not correlated 1 to 1 with google serps (and this is a perfect example). It looks like you are going in the right direction, but you need to keep pushing.

[northerncs]

Thanks for the tip!