Content below the fold and Panda Update

[robertrRSwalters]

Hi I was at the linklove conference and I heard some worrying stories about the way content is formatted on a page being a factor in ehow has avoided being slapped.

It was the first time I had heard the expression "below the fold..."

I am producing some very sexy SERP's results and other sexier metrics are up too but I am concerened that thefurnituremarket.co.uk has a ton of images on the home page and the nice content is below all of them..

firstly is this content..."below the fold"?

secondly I know the site is old but do you think when this panda update hits the UK... were will be penalised for the look of the site..

I know there was talk yesterday at the conference of coming up woth a tool to check this out... my gut says that this will be a factor... sooner rather than later hence I am looking at magento and how we can skin it to look nice and present products better..

I would be really interested to know what exactly is "below the fold" on the furnituremarket.co.uk and some thoughts on the whole ehow formatting issue..

[wissamdandan]

Hi Robert,

Basically when you load your website, all the content that shows without scrolling down is called "Above the fold", Hence the term Below the fold, means all the content that will appear when you scroll down to see the rest of your site.

take a look at this article (http://andrewhansen.name/affiliate-marketing/google-checkmates-me-but-reveals-internal-secrets/) it shows that Google have the ability to know what is above or below the fold and can calculate the ratio of content / Ads.

And Concerning Ehow, Josh Hannah (Former Owner of Ehow) gave his 2 cents of why EHow didn't get hit with the Panda Update. (http://www.quora.com/Why-doesnt-Google-push-down-low-quality-results-from-sites-such-as-eHow-the-same-way-it-pushes-up-results-from-Wikipedia/answer/Josh-Hannah)