What to do with the Golden Egg?

[Giggy]

I have a client who ... in contrast to ALL of their competition ... has exclusive access to a music legend associated with their products. I can help my client draft exclusive content, like an interview. My client's competition are obviously on the top of SERPs, my client is at spot 20.

How can I take this opportunity to increase my customer's visibility? This is a rare opportunity that will no doubt effect rank. I am about to craft a plan, but do not know where this exclusive content will have max impact. It will be on the customers blog social etc. But there may be a better place or method

I was told to submit the content to the article farms, but I suspect this is cheap and may not work.

I am able to help my client with many aspects of their SEO needs, but this is a special opp and I would love to learn where to turn. Any insight or wisdom is welcome. I realize their are a lot of missing details here. I am looking for basic guidance.

Thanks Everyone!

[HiveDigitalInc]

There is a lot that goes into this, but my first step would be to find your target link audience (fan sites of the artist, wikipedia and encylopedic listings about the artist, relevant news sources.) Build this list before you start building content.

[scanlin]

Perhaps issue a press release announcing the interview (and/or product endorsement by the legend) and that links back to the interview? PRweb.com or PitchEngine.com are well tuned for SEO releases.

[NickPateman81]

This is going to require a social campaign with the aim of getting seo results. Article farms would probably be at the bottom of my list of places to submit. The article has to be unique and sitting somewhere on the client's URL.

So how would I go about getting the word out on social platforms? Well an easy option would be to approach the music legend's PR team, they will have access to very large networks of people. Spin the interview in a seriously good light and turn it into something that the legend in question will want publicised across the net.

Can you get the interview recorded? Will it be text based? Try and do both. A video interview transcribed into text will give yourself the best possible opportunity of attracting links.

Whatever you do, make sure there are serious prompts to share and link to the URL that the content is on. You're going to have to rely on this content going slightly viral - it's perfect link bait, just make sure people are able to link to it easily. Even if it's just social links, the more reach you can get the more chance a webmaster will find it and link to it. Have you got any experience with press releases? Do you have access to, or know anyone with access to any large, relevant groups on Facebook/LinkedIn?

I'd love to hear how you get on with this, Larry. It doesn't sound like an everyday opportunity!

[dlrPaul]

Have you thought about possibly using Eric Wards URLwire service. Then you can be assured that the information is being distributed to relevant newsworthy contacts with very authorative domains should they link back. (http://www.urlwire.com/)

[Goetzman]

I'd try to funnel them into twitter followers... can market to them in multiple ways

[Giggy]

Yes, Russ. I must temper my enthusiasm with a bit of pause and planning, I sometimes fall into the trap of not stepping back and planning. Thanks for the reminder.

[Giggy]

Excellent, Mike. Thanks for taking the time to respond. I will utilize your advice. Thanks for your time!

[Giggy]

Thanks Nick. The PR team for this music legend would more than likely take ownership of the content and have their own way with it as I am told, but the idea is, of course, rock solid and logical. Your thoughts on getting it both recorded by video and transcribed are absolutely going to provide maximum impact as they are not one, but 2 mediums to use. Thanks for taking the time to respond, Nick. I truly appreciate your insight. As things progress, I will provide everyone here with a detailed history of how it will be handled, hopefully with a SERPrise! on ranking!

Did you like that ... SERPrise!  sorry...

Thanks Nick.

[Giggy]

I have not thought about this, but I am now, Paul. Thanks for the nugget. I shall dive deeper on this one. I appreciate your advice and will take it.

[TellThemEverything]

Larry, +1 to Mike's advice.  Press releases are the way to go with high quality content like this. I recommend PRWeb also. Have facebook and twitter accounts setup and primed before the first of the press releases.

[dlrPaul]

You're very welcome. If you do decide to use the service, perhaps you can let us know how it works for you.

[moldybacon]

Is there any chance of getting the music legend to produce a "viral" sort of video? That way all the fans(ites) would post about it, and if it was good enough it would get the attention of a much wider linking audience. I'd stay far away from content farms!

May we know who it is?

[Gab-Goldenberg]

Invite the public to submit questions and vote on them. Everyone wants a crack at asking a celeb a question...