Are Amazon meta tags efficient?

[KnutDSvendsen]

We are probably all familiar with general and Google guidelines for writing title and description tags. But Amazon. com often create another structure where they put in a) amazon.com, b) product name or description and c) the Amazon category the product is featured in, like this:

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Amazon.com: Mac Motion Chairs Model 2-Piece Recliner with Matching Ottoman Mocha Microfiber with Walnut Frame: Home & Garden

Is this a well developed description tag?

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[Andy.Drinkwater]

Don't forget that the description has no effect on the SEO. Tis is just for those reading the search results. I would suspect that with a site the size of amazon, descriptions will be made up from algorithms, or a description pulled from a database. Might even be something stock that the manufacturer supplies them with. Regards, Andy